"The needs of the community is what inspires me most. This community needs somewhere to go to eat something good. There's not a lot of different places in the West End that sells baked goods. So, I thought maybe, let's give it a try. I've been doing this for 4 years. My other restaurant is on 18 & Muhammad Ali. I've been there for 4 years. Some of my challenges are trying to meet the needs of all the diverse people. In the West End, where I'm at, on 18th & Muhammad Ali, it used to be all African American people. Now, there's an influx of all different kinds of backgrounds and ethnicities. Also, you have to keep the business going. You got to create new things to keep the interest of the community, to keep people coming back. My advice to anyone that's trying to start a business in the West End would be that they would have to plan properly and be organized.
If I could do anything for the West End community, I would give everyone free college education. I'm almost finished with my PhD, so I would give everyone in the West a free college education. It's important." - Pam a.k.a Sweet Peaches, Russell